Twitter versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms
Twitter versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms
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DOI：
10.1016/j.chb.2013.12.011
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发表时间：
2014-03-01
影响因子：
9.9
通讯作者：
Fearrington, Matthew E.
中科院分区：
文献类型：
--
作者：
Davenport, Shaun W.;Bergman, Shawn M.;Fearrington, Matthew E.
社交网站（SNS）和自恋的研究数量正在迅速积累，需要更高水平的可变规范和更微调的假设检验，以明确确定关键变量之间的关系。当前的调查研究了两个最受欢迎的SNS，Facebook和Twitter，围绕大学和成人样本中每个网站的特定特征提出了假设。与以前几乎专注于SN使用的研究不同，我们专注于主动使用（即SNS内容生成），而不是被动用法（即SNS消耗），并将其作为Narcissism中潜在黑匣子的原因包括在SNS中。使用关系。结果表明，Twitter的功能使推文在大学样本中的自恋者中首选积极使用的首选方法，而不是喜欢Facebook的成年样本。实际上，我们发现与Facebook上的“大学样本”上的主动用法没有显着的直接或间接关系，询问了将千禧一代自恋与Facebook使用联系起来的流行新闻文章。另外，平台差异（即，微博与基于配置文件的微博相对于基于配置文件）可能解释了与Facebook相对于Facebook上的主动用法的重要性。也就是说，使用Twitter，通过推文来表现出自恋动机，而Facebook提供了其他机制来实现自恋动机。 （c）2013 Elsevier Ltd.保留所有权利。
The amount of research on social networking sites (SNS) and narcissism is accumulating quickly requiring greater levels of variable specification and more fine-tuned hypothesis testing to clearly determine the relationships among key variables. The current investigation examines two of the most popular SNS, Facebook and Twitter, formulating hypotheses around the specific features of each site within college and adult samples. Unlike previous research that has focused almost exclusively on SNS usage, we focused on active usage (i.e., SNS content generation) as opposed to passive usage (i.e., SNS consumption) and included reasons for usage as a potential black box in the narcissism to SNS usage relationship. Results suggest that the features of Twitter make tweeting the preferred means of active usage among narcissists in the college sample, but not the adult sample, who prefer Facebook. In fact, we found no significant direct or indirect relationship with active usage on Facebook for the college sample, calling into question popular press articles linking Millennial narcissism with Facebook use. Additionally platform differences (i.e., microblogging versus profile-based) may explain the importance of active usage on Twitter relative to Facebook. That is, with Twitter, narcissistic motives for usage all manifest through tweeting while Facebook provides other mechanisms to achieve narcissistic motives. (C) 2013 Elsevier Ltd. All rights reserved.