Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement
Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement
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点赞、分享、转发:测试计划行为理论的竞争模型以预测懒惰主义参与度
DOI:
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发表时间:
2019
影响因子:
1.4
通讯作者:
A. Noland
中科院分区:
文献类型:
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作者:
A. Noland
ABSTRACT Token support for social causes has been increasingly studied and commented on in recent years. Campaigns such as the Livestrong bracelet, the pink breast cancer ribbons, the Kony 2012 video, the ALS Ice Bucket Challenge, and the Facebook profile picture modifications for marriage equality and support for Paris after the terrorist attacks in November 2015, have been coined “slacktivism” and those who engage in such activities “slacktivists”; however, little empirical research has been done on the topic. Most of the research and commentary on slacktivism focuses on social media activity online. This research tests competing models of the theory of planned behavior in predicting an individual’s slacktivism engagement from their attitudes, norms, perceived behavioral control, and behavioral intention. The results suggest that although the theory may be a plausible representation of the data, behavioral control may not be important in the context of engaging in slacktivism.
影响因子:
4.4
作者:
Huchting, Karen.;Lac, Andrew;LaBrie, Joseph W.
通讯作者:
LaBrie, Joseph W.