Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement

Like, Share, Retweet: Testing Competing Models of the Theory of Planned Behavior to Predict Slacktivism Engagement
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点赞、分享、转发:测试计划行为理论的竞争模型以预测懒惰主义参与度

DOI:
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发表时间:
2019
影响因子:
1.4
通讯作者:
A. Noland
A. Noland
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作者:
A. Noland

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摘要近年来,对社会事业的代币支持越来越多地被研究和评论。2015年11月恐怖袭击后,Livestrong手镯、粉红色乳腺癌丝带、科尼2012视频、ALS冰桶挑战以及Facebook个人资料图片修改以争取婚姻平等和支持巴黎等运动被称为“懒汉行动主义”,而参与此类活动的人则被称为“懒汉行动主义者”;然而,很少有关于这一主题的实证研究。大多数关于懒汉行动主义的研究和评论都集中在社交媒体上。本研究测试了计划行为理论的竞争模型,从他们的态度,规范,感知行为控制和行为意图来预测个人的懈怠主义参与。结果表明,虽然该理论可能是一个合理的数据表示,行为控制可能并不重要的背景下,从事懒汉行动主义。
ABSTRACT Token support for social causes has been increasingly studied and commented on in recent years. Campaigns such as the Livestrong bracelet, the pink breast cancer ribbons, the Kony 2012 video, the ALS Ice Bucket Challenge, and the Facebook profile picture modifications for marriage equality and support for Paris after the terrorist attacks in November 2015, have been coined “slacktivism” and those who engage in such activities “slacktivists”; however, little empirical research has been done on the topic. Most of the research and commentary on slacktivism focuses on social media activity online. This research tests competing models of the theory of planned behavior in predicting an individual’s slacktivism engagement from their attitudes, norms, perceived behavioral control, and behavioral intention. The results suggest that although the theory may be a plausible representation of the data, behavioral control may not be important in the context of engaging in slacktivism.
DOI: 10.1016/j.addbeh.2007.11.002
发表时间: 2008-04-01
影响因子: 4.4
作者:
Huchting, Karen.;Lac, Andrew;LaBrie, Joseph W.
通讯作者: LaBrie, Joseph W.