Are Students Really Poor Substitutes for Businessmen in Behavioral Research?
Are Students Really Poor Substitutes for Businessmen in Behavioral Research?
复制标题
在行为研究中，学生真的是商人的糟糕替代品吗？
DOI：
10.1177/002224377000700416
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发表时间：
1970
影响因子：
6.1
通讯作者：
J. Benson
中科院分区：
文献类型：
--
作者：
I. Khera;J. Benson
使用学生作为行为研究的受试者最近受到质疑 [1, 2]。莱维特和阿尔珀特的研究表明，学生作为受试者的行为并不能准确预测商人在类似情况下的行为。 Levitt 测量了学生、专业工程师和采购代理对销售演示的沟通后态度，并得出结论：[2，第 14 页]。 179]：
Using students as subjects in behavioral research has been questioned recently [1, 2]. Levitt and Alpert reported on studies which indicate that students' behavior as subjects is not an accurate predictor of businessmen's behavior under similar circumstances. Levitt measured the post-communication attitudes of students, professional engineers, and purchasing agents toward a sales presentation and concluded that [2, p. 179]: