Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies
Examining the Effect of Visitor Motivation on Observed Visit Strategies Using Mobile Computer Technologies
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DOI：
10.1080/10645578.2013.767732
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发表时间：
2013-01-01
期刊：
影响因子：
1.5
通讯作者：
Roussos, George
中科院分区：
文献类型：
--
作者：
Moussouri, Theano;Roussos, George
本文探讨了参观者动机和博物馆内参观者行为之间的相互作用。作者假设，为了理解博物馆参观的动力学的这一方面，我们需要将参观博物馆的动机视为由个人游客编制的清单，但也作为社会中存在的更广泛的参观原因清单的一部分，他们称之为文化行程。自我报告的方法已被用来捕捉模式的动机，出现在整个数据，在这种情况下，被用来检查他们的关系，通过伦敦动物园的游客路径所表现出的访问策略。访客路径被捕获通过新颖的使用移动的位置传感技术，提供了独特的机会，在这种情况下，已经在观众研究中未被探索。在这项研究中使用的标准研究方法和自动位置跟踪相结合，使我们能够确定两种不同的访问策略，这些策略与具有不同动机的社会群体直接相关：（a）具有教育/参与动机的团体，他们只参观展览，和（B）具有社会活动动机的团体，他们花了大量的时间在与展览无关的活动上，并与其他家庭成员和朋友交往。
This article examines the interaction between visitor motivation and in-museum visitor behavior. The authors postulate that, in order to understand this aspect of the dynamics of museum visiting, we need to view the motivations to visit the museum as lists compiled by individual visitors but also as part of wider lists of reasons for visiting that exist in society-which they refer to as cultural itineraries. Self-report methods have been used to capture patterns of motivation that emerge across the data, which in this case were used to examine their relation to visit strategies as manifested by visitor pathways through the London Zoo. Visitor pathways were captured through the novel use of mobile location-sensing technology which offers distinct opportunities in this context that have been unexplored in audience research. The combination of standard research methodology and automated location tracking used in this study allowed us to indentify two distinct visit strategies that directly relate to social groupings with different motivations: (a) groups with an education/participation motivation, who visit exhibits only, and (b) groups with a social event motivation, who spend a considerable amount of time on nonexhibit related activities and socializing with other family members and friends.