Attentional Modulation of the Mere Exposure Effect
Attentional Modulation of the Mere Exposure Effect
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DOI：
10.1037/a0017396
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发表时间：
2009-11-01
影响因子：
2.6
通讯作者：
Kikuchi, Tadashi
中科院分区：
文献类型：
--
作者：
Yagi, Yoshihiko;Ikoma, Shinobu;Kikuchi, Tadashi
单纯暴露效应是指先前暴露于刺激中会增加参与者随后对这些刺激的情感偏好的现象。本研究探讨了选择性注意对单纯暴露效应的影响。实验在曝光期操纵要注意的图画(实验1和实验2中的红色或绿色多边形图；实验3和实验4中的红色和绿色多边形图)和情感判断时期的黑色待评价图画(与实验1和实验4中的红色或绿色多边形图的形态相同；与实验2和实验3中的合成图画的形态相同)。结果表明，只有参与注意选择的目标形状才有显著的暴露效应，即使参与者可以识别非目标形状。这表明选择性注意调节了单纯的暴露效应。
The mere exposure effect refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green polygons in Experiments I and 2; both red and green polygons in Experiments 3 and 4) and black to-be-evaluated drawings in the affective judgment period (morphologically identical to the red or green polygons in Experiments 1 and 4; morphologically identical to the composite drawings in Experiments 2 and 3). The results showed a significant mere exposure effect only for the target shapes involved in attentional selection, even when the participants could recognize the nontarget shapes. This indicates that selective attention modulated the mere exposure effect.