Priming Effects and Strategic Influences in Social Tagging
Priming Effects and Strategic Influences in Social Tagging
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社会标签中的启动效应和战略影响
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Eran Vaknin
中科院分区：
文献类型：
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作者：
D. Bodoff;Eran Vaknin
在许多社交标签系统中，用户可以看到其他人已经创建的标签。之前的研究表明，这种暴露会导致用户创建与之前的标签在语义上相关的标签。我们调查两种可能的机制，通过这种情况下，语义启动和战略选择。语义启动发生在当一个现有的标签下意识地引发用户的想法，建议语义相关的标签。在一项实验中，与先前的研究相反，没有发现这种效应。一项后续研究表明，语义启动是否发生取决于一个人是否使用了别人之前创建的标签，或者只是被动地暴露在这些标签下。第二种类型的影响，战略选择，发生在ESP类型的设置。它指的是用户选择与现有标签语义相关的单词，以增加匹配伴侣的机会的行为。实验结果为这种战略影响提供了明确的证据。在后续的研究中，我们证明了在策略选择的影响下创建的标签集存在有意义的差异。我们的工作揭示了现有标签影响后续标签行为的条件和机制。
In many social tagging systems, users can see the tags already created by others. Prior research has shown that this exposure leads users to create tags that are semantically related to the previous ones. We investigate two possible mechanisms through which this occurs, semantic priming and strategic choice. Semantic priming occurs when an existing tag subconsciously primes the user’s mind to suggest semantically related tags. In an experiment, no such effect is found, in contrast to prior research. A follow-up study shows that whether semantic priming occurs depends on whether the person uses others’ previously created tags or is just passively exposed to them. The second type of influence, strategic choice, occurs in ESP-type settings. It refers to behavior in which a user chooses words that are semantically related to an existing tag in order to increase the chances of matching one’s partner. Experimental results provide clear evidence of this strategic influence. In a follow-up study, we demonstrate that there is a meaningful difference in the tag sets that are created under the influence of strategic choice. Our work sheds light on the conditions and mechanisms through which existing tags influence subsequent tagging behavior.