Yearning for lightness: Transnational circuits in the marketing and consumption of skin lighteners
Yearning for lightness: Transnational circuits in the marketing and consumption of skin lighteners
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DOI：
10.1177/0891243208316089
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发表时间：
2008-06-01
期刊：
影响因子：
5.5
通讯作者：
Glenn, Evelyn Nakano
中科院分区：
文献类型：
--
作者：
Glenn, Evelyn Nakano
随着世界许多地区传统种族界限的瓦解，美白产品的广泛且不断增长的消费证明了基于种族/族裔群体内部和之间肤色分级的肤色歧视社会等级的重要性日益增加。浅色皮肤是一种象征性资本，对于女性来说尤其重要，因为肤色与吸引力和吸引力之间存在联系。皮肤美白剂的使用远非一种过时的做法或过去殖民主义的遗产，而是在全球南方受过教育的年轻城市女性中增长最快。尽管美白肌肤的市场范围是全球性的，但它却按照国家、文化、种族和阶层进行了高度细分。本文探讨了不同社会和社区的“对轻盈的渴望”和美白肌肤的实践，以及跨国制药和化妆品公司通过印刷品、互联网和电视广告将浅色肌肤与现代性、社会流动性和青春联系起来，激发人们对美白肌肤的渴望。
With the breakdown of traditional racial boundaries in many areas of the world, the widespread and growing consumption of skin-lightening products testifies to the increasing significance of colorism social hierarchy based on gradations of skin tone within and between racial/ethnic groups. Light skin operates as a form of symbolic capital, one that is especially critical for women because of the connection between skin tone and attractiveness and desirability. Far from being an outmoded practice or legacy of past colonialism, the use of skin lighteners is growing fastest among young, urban, educated women in the global South. Although global in scope, the skin-lightening market is highly segmented by nation, culture, race, and class. This article examines the "yearning for lightness " and skin-lightening practices in various societies and communities and the role of transnational pharmaceutical and cosmetic corporations in fueling the desire for lighter skin through print, Internet, and television ads that link light skin with modernity, social mobility, and youth.