Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective
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消费者人口统计、种族中心主义、文化价值观和全球消费文化的适应：零售视角
DOI：
10.1080/0267257x.2013.766629
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发表时间：
2012
影响因子：
4.4
通讯作者：
A. Doherty
中科院分区：
文献类型：
--
作者：
Jason M. Carpenter;Marguerite Moore;N. Alexander;A. Doherty
摘要全球化为零售商在国际和国内市场带来了威胁和机遇。最近，研究人员建立了一个框架，检查超国家的营销细分的发展，以解释文化适应全球消费者文化（AGCC）（克利夫兰和拉罗什，2007年）。本文介绍的研究通过研究AGCC的人口和文化驱动因素以及全球文化适应对美国消费者（N = 492）对国际零售商的民族中心主义的影响，扩展了他们的工作。研究结果表明，在不同程度上，人口统计和个人主义的影响四个方面的AGCC，而AGCC的尺寸影响民族中心主义的食品和时装零售商。世界主义和社会互动一致减少样本数据中对零售商的种族中心主义。
Abstract Globalisation creates threats and opportunities for retailers in both international and domestic markets. Recently, researchers established a framework for examining the development of supra national marketing segments to explain acculturation to the global consumer culture (AGCC) (Cleveland & Laroche, 2007). The research presented here extends their work by examining demographic and cultural drivers of AGCC and the impacts of global acculturation on ethnocentrism towards international retailers among a cross-section of US consumers (N = 492). Findings suggest that, to varying degrees, demographics and individualism impact four of the dimensions of AGCC, while the dimensions of AGCC impact ethnocentrism for food and fashion retailers. Cosmopolitanism and social interaction consistently reduce ethnocentrism towards retailers among the sample data.