EFFICIENT EXPERIMENTAL-DESIGN WITH MARKETING-RESEARCH APPLICATIONS
EFFICIENT EXPERIMENTAL-DESIGN WITH MARKETING-RESEARCH APPLICATIONS
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DOI：
10.2307/3151882
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发表时间：
1994-11-01
影响因子：
6.1
通讯作者：
GARRATT, M
中科院分区：
文献类型：
--
作者：
KUHFELD, WF;TOBIAS, RD;GARRATT, M
The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions.
