Reductions in smoking prevalence and cigarette consumption associated with mass-media campaigns
Reductions in smoking prevalence and cigarette consumption associated with mass-media campaigns
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DOI：
10.1093/her/17.1.85
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发表时间：
2002-02-01
影响因子：
2.4
通讯作者：
Levy, DT
中科院分区：
文献类型：
--
作者：
Friend, K;Levy, DT
本文探讨了减少吸烟率和卷烟消费与国家和地方大众媒体的宣传活动。我们回顾了针对一般人群的运动的实证文献的结果。然后，我们讨论了国家和社区一级的面向青年的运动的结果。结果表明，资金充足和实施的大众媒体运动针对一般人群，并在州一级实施，结合全面的烟草控制计划，与降低成人和青少年的吸烟率有关。针对青少年的干预措施的研究特别显示出更复杂的结果，特别是对于较小的社区一级媒体节目，但它们表明有很大的潜力影响未成年人吸烟率。最后，我们检查的问题，值得进一步研究。支出的规模和持续时间、广告信息的内容以及其他烟草控制政策是媒体节目的一些方面，这些方面可能有助于解释研究结果之间的差异。特别是，在运动期间实施的烟草控制政策往往难以单独确定媒体运动的具体影响。
This paper examines reductions in smoking prevalence and cigarette consumption associated with state and local mass-media campaigns. We review the findings of the empirical literature on campaigns targeted at the general population. We then discuss the findings on state- and community-level youth-oriented campaigns. The results suggest that well-funded and implemented mass-media campaigns targeted at the general population and implemented at the state level, in conjunction with a comprehensive tobacco control program, are associated with reduced smoking rates among both adults and youth. Studies of youth-oriented interventions specifically have shown more mixed results, particularly for smaller, community-level media programs, but they indicate strong potential to influence underage smoking rates. We conclude by examining issues that warrant additional research. The scale and duration of expenditures, the content of ad messages, and other tobacco control polices are aspects of media programs that may help explain differences among study results. In particular, tobacco control polices that are implemented during the campaign often make it difficult to identify the specific influence of media campaigns alone.