Stereotyping femininity in disembodied virtual assistants
Stereotyping femininity in disembodied virtual assistants
复制标题
对无形虚拟助理的女性气质的刻板印象
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
A. Piper
中科院分区：
文献类型：
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作者：
A. Piper
本文的重点是研究虚拟助手使西方（美国）性别刻板印象与用户永久化的修辞方式。虽然其他文献已经研究了在线服务聊天机器人的性别刻板印象，但缺乏与独立设备（例如Siri，Cortana，Alexa）上的虚拟助手相关的学术研究。为了进行这项研究，我依赖于识别理论和性别表现理论的结合，以展示虚拟助手如何与用户进行性别互动。这项分析的结果表明，虚拟助理很容易制定有害的性别刻板印象，因为虚拟助理是女性气质的无形代表。作为证据，希望展示自己能力的技术媒体评论员使用语言提出了不适合面对面交流的问题。
The focus of this paper is to examine the rhetorical ways that virtual assistants perpetuate western (American) gender stereotypes with users. While other literature has studied gender stereotypes with online service chatbots, scholarly research related to virtual assistants on standalone devices (e.g. Siri, Cortana, Alexa) is lacking. To conduct this study, I have relied upon a combination of the theories of identification and gender performance theory to show how the virtual assistants enact gender with users. The findings of this analysis demonstrate that the virtual assistants easily enact harmful gender stereotypes because the virtual assistants are disembodied representations of femininity. As evidence, media reviewers of the technology hoping to demonstrate their abilities have used language to ask questions that would be inappropriate for face-to-face communication.