The Effectiveness of Incentives for Residential Energy Conservation
The Effectiveness of Incentives for Residential Energy Conservation
复制标题
住宅节能激励措施的有效性
DOI：
10.1177/0193841x8601000201
复制
发表时间：
1986
影响因子：
0.9
通讯作者：
T. Wilbanks
中科院分区：
文献类型：
--
作者：
P. Stern;E. Aronson;J. Darley;D. Hill;E. Hirst;W. Kempton;T. Wilbanks
研究评估住宅能源效率的激励计划进行检查，以评估的大小和类型的激励和非金融方面的计划的作用，并推断政策的教训。更大的激励措施被发现可以提高参与率，但营销和实施可能比激励规模更重要：提供相同财务激励的项目之间的参与率相差十倍，更多的参与者参与了由可信组织运营的项目，并通过口碑和其他吸引注意力的方法积极营销。对赠款和贷款的偏好因收入和其他家庭特征而异。如果认真设计营销和执行，就可以通过强有力的激励措施接触到低收入家庭。
Studies evaluating incentive programs for residential energy efficiency are examined to assess the roles of the size and type of incentive and of nonfinancial aspects of the programs and to infer lessons for policy. Larger incentives are found to increase participation, but marketing and implementation may be more important than incentive size: participation varies tenfold between programs offering identical financial incentives, with more participation in programs operated by trusted organizations and aggressively marketed by word of mouth and other attention-getting methods. Preference for grants versus loans varies with income and other household characteristics. Low-income households can be reached by strong incentives if marketing and implementation are designed carefully.