Measuring the dimensions of event experiences: applying the Event Experience Scale to cultural events
Measuring the dimensions of event experiences: applying the Event Experience Scale to cultural events
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衡量活动体验的维度：将活动体验量表应用于文化活动
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发表时间：
2020
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通讯作者：
Greg Richards
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文献类型：
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作者：
Greg Richards
摘要 本文将事件体验量表（EES）应用于不同国家的七个文化活动，旨在确定事件体验的一般维度。探索性因素分析表明存在四个体验维度：认知参与、情感参与、身体参与和新颖性。这些广泛反映了原始 EES 研究中发现的四个维度 [de Geus, S., Richards, G., & Toepoel, V. (2016)。活动和节日体验的概念化和可操作性：创建活动体验量表。斯堪的纳维亚酒店与旅游杂志，16(3), 274–296]。在此分析的文化事件中，认知维度最强，其次是情感参与、新颖性，最后是身体参与。研究表明，不同游客群体（尤其是年龄）以及活动地点或背景的体验维度存在显着差异。对社交媒体使用的分析表明，在“活动旅程”的各个阶段，体验也有很大差异，活动期间和活动之后的情感参与尤为突出。
ABSTRACT This paper applies the Event Experiences Scale (EES) to seven cultural events in different countries with the aim of identifying generic dimensions of event experience. Exploratory factor analysis indicated the presence of four experience dimensions: cognitive engagement, affective engagement, physical engagement and novelty. These broadly reflect the four dimensions found in the original EES study [de Geus, S., Richards, G., & Toepoel, V. (2016). Conceptualisation and operationalisation of event and festival experiences: Creation of an event experience scale. Scandinavian Journal of Hospitality and Tourism, 16(3), 274–296]. In the cultural events analysed here, the cognitive dimension is strongest, followed by affective engagement, novelty and finally physical engagement. The experience dimensions are shown to vary significantly between visitor groups (particularly in terms of age) and by event location or context. Analysis of social media use shows that experiences also vary significantly through the stages of the ‘event journey’, with affective engagement being particularly prominent during and after the event.