Product Design
Product Design
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产品设计
DOI：
10.5040/9781350088719.0182
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发表时间：
2022
期刊：
影响因子：
--
通讯作者：
F. Bertagnolli
中科院分区：
文献类型：
--
作者：
F. Bertagnolli
消费者在产品设计中的审美体验会影响他/她的产品感知和购买行为。审美体验机制包括神经科学研究、信息加工模型研究和情绪反应过程研究三个部分。特定的图形和结构、泛化的设计元素和个体因素可能会影响消费者在产品设计中的审美体验。此外，消费者的审美体验可能通过溢出效应、传染效应和对比效应影响感知的产品绩效、产品评价和购买意愿。未来的研究应该解决现有文献之间的矛盾，并继续探索审美研究在消费者行为领域的理论和管理意义。
: Consumer aesthetic experience in product design can influence his/her product perception and purchasing behavior. The mechanism of aesthetic experience involves three parts, research on neuroscience, information processing model and process of emotional responses. Specific figures and structures, generalized design elements and individual factors may influence consumers’ aesthetic experiences in product design. Furthermore, consumers’ aesthetic experiences may influence perceived product performance, product evaluation and purchase intention through spillover effect, contagion effect and contrast effect. Future research should solve the contradictions among existing literatures, and continue to explore the theoretical and managerial implications of aesthetic research in the field of consumer behavior.