Meaning Multiplicity Across Communication Subfields: Bridging the Gaps
Meaning Multiplicity Across Communication Subfields: Bridging the Gaps
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跨通信子领域的意义多重性：弥合差距
DOI：
10.1093/joc/jqaa008
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发表时间：
2020
影响因子：
7.9
通讯作者：
Lillian Boxman
中科院分区：
文献类型：
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作者：
Lillian Boxman
传播学的分支学科发展了相互竞争的、自成一体的意义多重性理论。认为这种分散的学术福尔斯缺乏把握的现象的全部范围，本文提供解码收敛-发散（DCD）作为一个跨学科的分析和概念框架。从认知，文化和扬声器为中心的方法，以意义的多样性综合原则，这一框架被应用在一项研究中，研究了新闻报道的CEO的倡议，以解决收入不平等和它的接收不同部分的美国观众。这项研究的结果提供了一个新的示范的共同贡献，对立的理论的理解意义的多样性。具体来说，它发现，文本的多义性，党派选择性的看法，并使用战略模糊合并在这个故事的解释动力。基于这些结果，本文讨论了DCD的贡献，弥合竞争的方法和潜在的应用框架。
Subdisciplines in communication studies have developed competing and self-contained theories of meaning multiplicity. Arguing that this fragmented scholarship falls short of grasping the full scope of the phenomenon, this article offers Decoding Convergence–Divergence (DCD) as an interdisciplinary analytical and conceptual framework. Synthesizing principles from cognitive, cultural, and speaker-centered approaches to meaning multiplicity, this framework was applied in a study that examined news coverage of a CEO’s initiative to address income inequality and its reception by different segments of the American audience. The study’s results provide a novel demonstration of the joint contribution of opposing theories to the understanding of meaning multiplicity. Specifically, it found that textual polysemy, partisan selective perception, and the use of strategic ambiguity coalesced in the interpretive dynamics of this story. Based on these results, the article discusses the contribution of DCD to bridging competing approaches and the potential applications of the framework.