Marketing and development out of poverty: introduction to the special issue
Marketing and development out of poverty: introduction to the special issue
复制标题
营销与脱贫发展：特刊介绍
DOI：
10.1002/nvsm.335
复制
发表时间：
2008
影响因子：
--
通讯作者：
Carr S
中科院分区：
文献类型：
--
作者：
Carr S
Reducing poverty by meeting the United Nations' Millennium Development Goals (MDGs) is an interdisciplinary undertaking, in which Marketing Science logically plays a role. The papers in this special issue cover a range of methods, from traditional consumer research experiments (on images of poverty, donation behaviour) and sample surveys on the credibility of celebrity marketing, to observational studies of community values and customs (on micro‐finance or agricultural enterprise). Consumers of aid appeals, celebrity lobbying and financial services—these methods reveal—are behaviourally complex. They are infused with contradictory, competing and complementary tendencies. Underlying those different tendencies however is a common but often overlooked thread. For poverty to be significantly reduced by 2015, attention needs to be paid not only to goals, that is to task but also towards understanding thehuman relationshipsin the poverty reduction market. Marketing practise and research can contribute to poverty reduction by helping build (1) perspective‐sharing, (2) accommodation to local needs and (3) appreciation of socio‐economic and socio‐cultural behavioural systems.Copyright © 2008 John Wiley & Sons, Ltd.
DOI：
10.1111/j.1759-5436.2005.tb00227.x
发表时间：
2005
期刊：
IDS Bulletin
影响因子：
--
作者：
R. Eyben
通讯作者：
R. Eyben
心理学在国家发展中的作用：美好的想法与现实
DOI：
--
发表时间：
1984
期刊：
影响因子：
--
作者：
A. Mehryar
通讯作者：
A. Mehryar