Transforming strategy
Transforming strategy
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转型战略
DOI：
10.1111/j.1467-8616.2007.00447.x
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发表时间：
2007
期刊：
影响因子：
--
通讯作者：
Yip G
中科院分区：
文献类型：
--
作者：
Yip G
无论答案是什么，战略管理的根本是需要随着时间的推移而改变战略。战略必须是动态的，而不是静态的。一些公司可能很幸运，他们的环境在10年或更长时间内保持良好。这些幸运的公司可能不需要改变他们的战略，但大多数公司并没有那么幸运。他们的商业模式具有有限的生命，他们需要不时地进行战略转型。一个简单的经验法则，如“坚持编织”，可能是危险的。芬兰的诺基亚没有成为世界领先的生产商，
Whatever the answer, fundamental to strategic management is the need to change strategies over time. Strategies must be dynamic, not static. A few companies may be fortunate that their environments stay benign for periods of 10 or more years. Such lucky companies may not need to change their strategies, but most companies are not so fortunate. Their business models have a finite life, and they need to strategically transform themselves from time to time. A simple rule of thumb, such as “stick to the knitting”, can be dangerous. Finland’s Nokia did not become the world’s leading producer of