Perceptions About Disseminating Health Information Among Mommy Bloggers: Quantitative Study
Perceptions About Disseminating Health Information Among Mommy Bloggers: Quantitative Study
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DOI：
10.2196/resprot.7764
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发表时间：
2018-04-01
影响因子：
1.7
通讯作者：
Wright, Kevin B.
中科院分区：
文献类型：
--
作者：
Burke-Garcia, Amelia;Kreps, Gary L.;Wright, Kevin B.
背景资料：社交媒体是以文化敏感和有影响力的方式向主要受众传播相关卫生信息的潜在强大渠道。此外，通过利用意见领袖进行信息传播，这些渠道有望提高对健康风险、预防和治疗的认识和知识。尽管迄今为止的经验证据有限，但早期有希望的结果表明，博客是一种社交媒体形式，应被视为有价值的健康传播渠道。本形成性研究探讨了妈妈博客的看法分享与他们的读者在他们的博客与健康相关的信息。它还试图分析哪些主题将是最感兴趣的妈妈博客，是什么促使他们写关于健康问题，以及他们如何看待这些主题的兴趣在他们的readers.Methods：本研究采用调查方法，包括使用开放式的问题，其中的响应进行编码分析。具体来说，在2016年10月1日至10月28日期间，对妈妈博客进行了14项调查。博客是通过母亲网络招募的。共有461位妈妈博客回复了调查，其中163位因回复质量低和数据不完整而被删除。结果，298名合格参与者完成了调查。对于调查中的开放式问题，我们对回答的样本进行了编码和分析。（87.2%，260/298）报告他们过去曾写过关于健康问题的文章; 97.3%（290/298）的受访者表示，他们会考虑在未来某个时候撰写有关健康问题的文章，96.3%（287/298）的受访者表示，他们的读者喜欢在博客上阅读有关健康的内容。就这一样本博客的内容优先级而言，营养和体育活动主导了当前的对话，同样，体育活动和营养仍然是这些博客未来的首要内容优先级。此外，21.3%的受访者表示他们的读者会对这些主题感兴趣。最后，与健康问题有个人联系与喜欢在博客上写健康问题呈正相关（P
Background: Social media are potentially powerful channels for communicating relevant health information in culturally sensitive and influential ways to key audiences. Moreover, these channels hold promise for promoting awareness and knowledge of health risks, prevention, and treatment by utilizing opinion leaders for message dissemination Despite limited empirical evidence to-date, early promising results suggest that blogs are a form of social media that should be examined as worthy channels for health communication.Objectives: This formative study explored mommy bloggers' perceptions about sharing health-related information on their blogs with their readers. It also sought to analyze which topics would be of most interest to mommy bloggers, what motivates them to write about health issues, and how they perceive interest in these topics among their readers.Methods: This study employed survey methodology, including the use of open-ended questions, the responses to which were coded for analysis. Specifically, a 14-item survey was fielded with mommy bloggers between October 1 and October 28, 2016. Bloggers were recruited through The Motherhood network. A total of 461 mommy bloggers responded to the survey; 163 were removed for low quality responses and incomplete data. As a result, 298 eligible participants completed the survey. For open-ended questions in the survey, a sample of responses were coded and analyzed.Results: The majority of the respondents (87.2%, 260/298) reported that they have written about health issues in the past; 97.3% (290/298) of the respondents reported that they would consider writing about health issues sometime in the future, and 96.3% (287/298) of the respondents reported that their readers like to read about health issues on their blogs. In terms of content priorities for this sample of bloggers, Nutrition and Physical Activity dominate the current conversation and similarly, Physical Activity and Nutrition remain top content priorities for these bloggers for the future. Moreover, 21.3% of the respondents reported that their readers would be interested in these topics. Finally, having a personal connection with a health issue was found to be positively associated with likeliness to write about health issues on their blog (P