Attractive Agents Are More Persuasive
Attractive Agents Are More Persuasive
复制标题
有吸引力的代理人更有说服力
DOI：
10.1080/10447318.2013.839904
复制
发表时间：
2014
期刊：
影响因子：
--
通讯作者：
A. Sutcliffe
中科院分区：
文献类型：
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作者：
R. Khan;A. Sutcliffe
更普遍的人机界面技术的进步导致了虚拟代理的更多使用，从而突出了了解这些人工实体在用户如何感知和行为这些角色方面对人类用户具有的影响的必要性。我们报告了一个基于沙漠生存任务的实验结果，其中测试了代理吸引力对说服的影响。结果表明，有吸引力的代理人比没有吸引力的代理人更有说服力地改变参与者的观点。此外，在说服力方面，当参与者与吸引人的代理人互动时，观察到更大的行为变化，包括对该代理人更积极的人格特征的归因(吸引力刻板印象)。这些发现进一步证明了在基于交互的上下文中，代理的物理外观对人类用户的强大影响。最后，我们指出了该领域未来的研究和潜力。
Advances in more ubiquitous human–computer interface technologies have resulted in the increased use of virtual agents, thus highlighting the need to understand the impact these artificial entities have on the human user in terms of how the user both perceives and behaves toward these characters. We report the results of an experiment based on the Desert Survival task, where the effect of agent attractiveness on persuasion was tested. The results suggest that the attractive agent was significantly more persuasive in changing the participant's opinion than was the unattractive agent. Furthermore, greater behavioral change was observed when the participant interacted with the attractive agent, in terms of persuasiveness, including the attribution of more positive personality traits toward this agent (the attractiveness stereotype). These findings provide further evidence of the powerful influence of the agent's physical appearance on the human user in an interaction-based context. We conclude by pointing toward future research and potential within the area.