Impact of Corporate Social Responsibility on Consumer Trust
Impact of Corporate Social Responsibility on Consumer Trust
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DOI：
10.1177/205157070802300402
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发表时间：
2008-12
期刊：
影响因子：
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通讯作者：
V. Swaen;R. Chumpitaz
中科院分区：
文献类型：
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作者：
V. Swaen;R. Chumpitaz
本研究旨在分析消费者对企业社会责任（CSR）活动的认知对消费者对企业信任的影响，并揭示这种影响的内在机制和条件。本文是基于对618名消费者的化妆品和运动服装的问卷调查。研究结果表明，消费者对企业社会责任活动的感知直接和间接地通过对产品质量和消费者满意度的影响，对他们对公司的信任产生了积极的影响。
This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.