Fans as a source of extended innovation capabilities: A case study of Xiaomi Technology
Fans as a source of extended innovation capabilities: A case study of Xiaomi Technology
复制标题
DOI：
10.1016/j.ijinfomgt.2018.09.007
复制
发表时间：
2019-02
期刊：
影响因子：
--
通讯作者：
Mingwei Li;Suling Jia;W. Du
中科院分区：
文献类型：
--
作者：
Mingwei Li;Suling Jia;W. Du
在数字时代，许多公司正在与外部利益相关者开发扩展功能。粉丝是一个重要的，但往往尚未开发的扩展能力，特别是创新能力的来源。我们的研究旨在通过研究公司如何利用粉丝开发扩展的创新能力来填补这一空白。虽然现有的研究已经研究了基于用户的创新，他们的研究结果可能并不容易适用于基于粉丝的创新，因为粉丝比普通用户更忠诚，有更苛刻的需求。我们对领先的智能手机制造商小米科技进行了案例研究，该公司通过培养一批积极的粉丝并征求他们的意见而迅速发展。我们的案例分析揭示了三个重要的经验教训，可以帮助企业利用粉丝建立扩展的创新能力：1）企业可以建立一个在线社区，以促进与粉丝的社区关系; 2）企业可以为不同类型的粉丝分配不同的角色; 3）企业可以围绕粉丝组织内部运营。
In the digital era, many companies are developing extended capabilities with external stakeholders. Fans are an important, but often untapped, source of extended capabilities, especially innovation capabilities. Our study intends to fill that gap by examining how companies develop extended innovation capabilities with fans. Although extant studies have examined user-based innovation, their findings may not be readily applicable to fan-based innovation because fans are more committed and have more demanding needs than regular users. We conducted a case study of Xiaomi Technology, a leading smartphone manufacturer, which grew rapidly by cultivating a group of motivated fans and soliciting their opinions. Our case analysis uncovers three important lessons that can help companies leverage fans to build extended innovation capabilities: 1) companies can build an online community to foster communal relationships with fans; 2) companies can assign different types of fans different roles; and 3) companies can organize internal operations around fans.