Newsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008)
Newsprint media representations of the introduction of the HPV vaccination programme for cervical cancer prevention in the UK (2005-2008)
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DOI：
10.1016/j.socscimed.2009.11.027
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发表时间：
2010-03-01
影响因子：
5.4
通讯作者：
Petticrew, Mark
中科院分区：
文献类型：
--
作者：
Hilton, Shona;Hunt, Kate;Petticrew, Mark
2008年9月，英国针对12至18岁的女学生推出了人乳头瘤病毒（HPV）免疫计划。该疫苗在预防 HPV 16 和 18 型感染方面表现出高效能，这些 HPV 导致 70% 的宫颈癌。然而，为了最有效，疫苗需要在接触病毒之前接种，因此最好是在年轻人性活跃之前接种。任何新疫苗的推出，尤其是为少女注射的预防性传播致癌病毒的疫苗，都有可能引起媒体的广泛关注。本文对 2005 年 1 月至 2008 年 12 月期间发表在 15 家英国报纸上的 344 篇文章进行了内容分析。它包括显性分析和潜在分析，以检查新闻纸媒体对 HPV 疫苗接种计划的介绍及其在 HPV 宣传中的作用的报道。我们的结论是，报纸普遍对新的 HPV 疫苗接种持积极态度，并且在 4 年期间，HPV 疫苗接种计划的新闻价值有所增加。 2008 年，有两件事占据了报道的主导地位，首先是 2008 年 9 月推出 HPV 计划，其次是 2008 年 8 月，27 岁的杰德·古迪 (Jade Goody) 被镜头诊断为宫颈癌，她是一位两个孩子的母亲，通过参加几个电视真人秀节目而在英国名声大噪。 这项研究有两个结论。首先，媒体对 HPV 疫苗接种计划的积极报道值得欢迎，因为它可能有助于影响公众对 HPV 疫苗接种的可接受性和需求的看法。其次，媒体报道中对女性 HPV 感染率和女性性行为的关注与 HPV 疫苗接种“鼓励”乱交有关，是无益的。 (C) 2010 Elsevier Ltd. 保留所有权利。
In September 2008, the human papillomavirus (HPV) immunisation programme was introduced in the UK for schoolgirls aged between 12 and 18 years of age. The vaccine shows high efficacy in preventing infection against HPV types 16 and 18 responsible for 70% of cervical cancer. However, to be most effective, the vaccine needs to be administered before exposure to the viruses and therefore, ideally, before young people become sexually active. The introduction of any new vaccine, and perhaps particularly one given to young teenage girls to prevent a sexually transmitted cancer-causing virus, has the potential to attract a great deal of media attention. This paper reports on content analysis of 344 articles published between January 2005 and December 2008 in 15 UK newspapers. It includes both manifest and latent analysis to examine newsprint media coverage of the introduction of the HPV vaccination programme and its role in HPV advocacy. We concluded that the newspapers were generally positive towards the new HPV vaccination and that over the 4 years period the newsworthiness of the HPV vaccination programme increased. In 2008 two events dominated coverage, firstly, the introduction of the HPV programme in September 2008 and secondly, in August 2008 the diagnosis on camera of cervical cancer given to jade Goody, a 27 year old mother of two, who gained fame and notoriety in the UK through her participation in several reality television shows.There are two conclusions from this study. Firstly, the positive media coverage surrounding the introduction of the HPV vaccination programme is to be welcomed as it is likely to contribute towards influencing public perceptions about the acceptability and need for HPV vaccination. Secondly, the focus on prevalence rates of HPV infection among women and on women's sexual behaviours, in relation to HPV vaccination 'encouraging' promiscuity, is an unhelpful aspect of media coverage. (C) 2010 Elsevier Ltd. All rights reserved.