Nudge: Improving Decisions about Health, Wealth, and Happiness
Nudge: Improving Decisions about Health, Wealth, and Happiness
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DOI:
10.1108/17506121111190149
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发表时间:
2011-11
影响因子:
1.2
通讯作者:
G. Kalyanaram;S. Muralidharan
中科院分区:
文献类型:
--
作者:
G. Kalyanaram;S. Muralidharan
The book, Nudge, by Richard Thaler and Cass Sunstein is an excellent rendition of how human beings view choices and make decisions. The book combines theory and practice well and presents facts in an easy and yet compelling format.