Generating forms of media capital inside and outside a field: the strange case of David Cameron in the UK political field
Generating forms of media capital inside and outside a field: the strange case of David Cameron in the UK political field
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DOI：
10.1177/0163443710373951
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发表时间：
2010-09-01
影响因子：
3.3
通讯作者：
Seymour, Emily
中科院分区：
文献类型：
--
作者：
Davis, Aeron;Seymour, Emily
本文讨论的主题是个人的“媒体资本”积累的关系，小，专业和大，公众观众。在这样做，它适应布迪厄的社会学研究工具，以调查公众人物，他们的专业同行和更广泛的公民之间的中介关系。媒介资本有四种分类方法：一种是内部的，一种是外部的，一种是与专业“领域”有关的，一种是与个人有关的，一种是与他们的机构地位有关的。对媒体资本形式的这种分类，以及它们不同的增值方式，有助于解释公共行为者兴衰的文化机制。这个框架，然后应用到一个案例研究图表的迅速崛起的大卫卡梅隆在英国政治领域在2005年。最近当选的政治家卡梅隆从几乎完全默默无闻中脱颖而出，赢得了保守党的领导权。对许多人来说，他只是一个即时的媒体创造，现代媒体赋予象征力量的能力的展示。正如这里所说的，他出人意料的成功是由他长期积累的替代性的、基于内部场域的媒体形式和其他资本来解释的。
This article addresses the topic of personal 'media capital' accumulation in relation to both small, specialist and large, public audiences. In so doing it adapts Bourdieu's sociological research tools to the investigation of mediated relationships between public figures, their professional peers and the wider citizenry. It suggests that there are four means of classifying media capital: that which is internal and that external to a professional 'field', and that linked to individuals and that to their institutional position. Such a classification of media capital forms, and their varied means of accrual, helps explain the cultural mechanisms by which public actors rise and fall. This framework is then applied to a case study charting the rapid rise of David Cameron within the UK political field in 2005. Cameron, a recently elected politician, emerged from almost complete obscurity to win the leadership of the Conservative Party. For many, he was simply an instant media creation, a demonstration of the modern media's ability to bestow symbolic power. As argued here, his unexpected success is explained by his long-term accumulation of alternative, internal field-based forms of media and other capital.