Using the Theory of Planned Behavior to Explain the Drinking Motivations of Social, High-Risk, and Extreme Drinkers on Game Day
Using the Theory of Planned Behavior to Explain the Drinking Motivations of Social, High-Risk, and Extreme Drinkers on Game Day
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DOI：
10.1007/s10900-009-9205-1
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发表时间：
2010-04-01
影响因子：
5.9
通讯作者：
Miller, E. Maureen
中科院分区：
文献类型：
--
作者：
Glassman, Tavis;Braun, Robert E.;Miller, E. Maureen
本研究评估了计划行为理论（TPB）在多大程度上正确预测了大学生的动机，以饮酒率为基础的游戏日饮酒。随机选择了三组1,000名参与者（N = 3,000），并邀请他们在三场指定的大学家庭足球比赛之一之后的周一完成一项匿名的基于网络的调查。路径分析进行，以确定TPB结构是最有效的预测行为意图和饮酒量之间的社会，高风险，极端饮酒者。社交饮酒者、高风险饮酒者和极端仪式性饮酒者（ERAC）分别定义为在比赛日饮酒1-4、5-9或10杯或更多（女性为1-3、4-8或9杯或更多）的男性。态度的行为和主观规范的结构预测参与者的意图，消费酒精和相应的行为之间的所有三个分类的饮酒者，而感知行为控制（PBC）结构不一致的预测意图和酒精消费。基于行为意图，TPB模型解释的方差比例随着参与者饮酒量的增加而减少。看来，TPB结构的行为和主观规范的态度，可以有效地利用时，设计针对游戏日饮酒的大学生普遍预防干预措施。然而，建设和平委员会结构的适用性仍有疑问。虽然TPB中的选择结构似乎具有预测能力，但在试图预测高危饮酒和ERAC时，完整的理论框架的有用性有限。这些发现表明，在解决高风险和极端饮酒者的需求时，应考虑其他行为理论。
This study assessed the extent to which the Theory of Planned Behavior (TPB) correctly predicted college student's motivation to consume alcohol on game day based on alcohol consumption rates. Three cohorts of 1,000 participants each (N = 3,000) were randomly selected and invited to complete an anonymous web-based survey the Monday following one of three designated college home football games. Path analyses were conducted to determine which of the TPB constructs were most effective in predicting Behavioral Intention and alcohol consumption among social, high-risk, and extreme drinkers. Social drinkers, high-risk, and those drinkers who engage in Extreme Ritualistic Alcohol Consumption (ERAC) were defined as males who consumed 1-4, 5-9, or 10 or more drinks on game day (1-3, 4-8, or nine or more drinks for females), respectively. Attitude Towards the Behavior and Subjective Norm constructs predicted participant's intentions to consume alcohol and corresponding behavior among all three classifications of drinkers; whereas the Perceived Behavioral Control (PBC) construct inconsistently predicted intention and alcohol consumption. Based on Behavioral Intention, the proportion of variance the TPB model explained decreased as participants alcohol consumption increased. It appears that the TPB constructs Attitude Toward the Behavior and Subjective Norm can effectively be utilized when designing universal prevention interventions targeting game day alcohol consumption among college students. However, the applicability of the PBC construct remains in question. While select constructs in the TPB appear to have predictive ability, the usefulness of the complete theoretical framework is limited when trying to predict high-risk drinking and ERAC. These findings suggest that other behavioral theories should be considered when addressing the needs of high-risk and extreme drinkers.