The Influence of Source Credibility on Communication Effectiveness
The Influence of Source Credibility on Communication Effectiveness
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DOI：
10.1086/266350
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发表时间：
1951-12-01
影响因子：
3.4
通讯作者：
Weiss, Walter
中科院分区：
文献类型：
--
作者：
Hovland, Carl I.;Weiss, Walter
在一项关于遗忘过程的新测试中，作者发现，受试者在接触到“不可信”来源的材料时，会对这些材料打折扣。然而，随着时间的推移，受试者倾向于将内容和来源分开，结果是最初的怀疑态度消退，“不可信”的材料被接受。事实上，谎言似乎比真相更容易被记住。
In a new test of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from “untrustworthy” sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the “untrustworthy” material was accepted. Lies, in fact, seemed to be remembered better than truths.