De-internationalization of transactional platforms: an exploratory case study
De-internationalization of transactional platforms: an exploratory case study
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DOI：
10.1080/09593969.2021.2016471
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发表时间：
2021-12
期刊：
影响因子：
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通讯作者：
A. Lindblom;Naoto Nadayama;K. Asakawa;Richard W. Cuthbertson
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文献类型：
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作者：
A. Lindblom;Naoto Nadayama;K. Asakawa;Richard W. Cuthbertson
摘要本研究探讨了为什么一些已经扩展到国外市场的交易平台决定去国际化。本研究的实证部分侧重于一个名为Alpha的匿名交易平台及其从东道国市场的去国际化。我们的探索性案例研究表明，Alpha的去国际化是由外部和内部因素共同驱动的。这些因素相互关联，并以不同的方式促成了非国际化的螺旋式下降。最后，我们认为，国外市场的这种负面螺旋与公司无法重新构建背景有关，即使是全球标准化的交易平台也必须能够做到这一点。重新语境化的重要性突出了这样一个事实，即平台业务由嵌入特定本地环境的元素组成。
ABSTRACT This study explores why some transactional platforms that have expanded into foreign markets decide to de-internationalize. The empirical part of this study focuses on an anonymized transactional platform called Alpha and its de-internationalization from the host market. Our exploratory case study shows that Alpha’s de-internationalization was driven by a combination of external and internal factors. These factors were related and contributed in different ways to create a downward spiral of de-internationalization. In conclusion, we propose that such a negative spiral in foreign markets is related to a firm’s inability to recontextualize, something that even globally standardized transactional platforms must be capable of doing. The importance of recontextualization highlights the fact that a platform business consists of elements that are embedded in a particular local context.