Package images modulate flavor perception for orange juice.
Package images modulate flavor perception for orange juice.
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包装图像调节橙汁的风味感知。
DOI：
10.1016/j.foodqual.2010.05.010
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发表时间：
2010
影响因子：
5.3
通讯作者：
T. Yamanaka
中科院分区：
文献类型：
--
作者：
N. Mizutani;M. Okamoto;Yui Yamaguchi;Y. Kusakabe;I. Dan;T. Yamanaka
大多数食品包装都包含图像和文本信息。虽然文本信息对风味评价的影响已经得到了很好的研究，但图像的影响还没有被探索。因此，这项研究调查了果汁包装上图像的价态和一致性如何影响风味评价。有85名参与者被分成四种实验条件：(1)愉快/一致，带有令人愉快的橙色图片；(2)不愉快/一致，带有令人不快的橙色图片；(3)令人愉快/不一致的，带有令人愉快的非食物物体的图片；以及(4)不愉快/不一致的，带有令人不快的非食物物体的图片。在每种情况下，照片都被贴在装满果汁的杯子上。参与者对同一果汁的6个样品的适口性、香气好度、甜度、苦味、酸度、丰度、新鲜度和人造程度进行了评分。带有愉快图像的果汁被评为更可口和更新鲜。呈现一致图像的果汁被评为具有更好的香气。这些数据表明，果汁包装上的图像会影响风味评价。
Most food packages contain images as well as textual information. While the influence of textual information on flavor evaluation has been well studied, the influence of images remains unexplored. Thus, this study investigated how the valence and congruency of images on juice packages influence flavor evaluations. There were 85 participants divided between four experimental conditions: (1) pleasant/congruent, with pleasant orange pictures; (2) unpleasant/congruent, with unpleasant orange pictures; (3) pleasant/incongruent, with pictures of pleasant non-food objects; and (4) unpleasant/incongruent, with pictures of unpleasant non-food objects. In each condition, pictures were attached to cups filled with juice. The participants rated the palatability, goodness of aroma, sweetness, bitterness, sourness, richness, freshness, and artificiality of 6 samples of the same juice. Juices presented with pleasant images were rated as more palatable and fresh. Juices presented with congruent images were rated with better aromas. This data shows that images on juice packages influence flavor evaluation.