Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?
Can Australian Universities Take Measures to Increase the Lecture Attendance of Marketing Students?
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DOI：
10.1177/0273475309345202
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发表时间：
2009-12-01
影响因子：
2.4
通讯作者：
Vialle, Wilma
中科院分区：
文献类型：
--
作者：
Dolnicar, Sara;Kaiser, Sebastian;Vialle, Wilma
讲座是传统大学学习的核心要素，但澳大利亚讲师越来越面临着讲座出勤率极低的问题。有大量研究调查了出席讲座的驱动因素。然而，这些研究通常以孤立的方式研究单个因素，从而高估了单个因素的重要性。这项研究通过纳入一系列可能同时影响听课的因素，从而解释因素之间可能的相互作用并确定听课的关键驱动因素，有助于理解听课（和缺席）。该研究利用对澳大利亚一所大学所有学生的调查来计算回归模型，以听课概率作为因变量。结果表明，之前调查的因素中只有四个因素对市场营销专业的学生来说是重要的（即科目的难度、学生认为的讲座质量、平均分所表明的学生质量以及讲座的形式），这使得澳大利亚大学几乎没有机会通过简单的措施来提高出勤率。相反，数据表明大学需要提高讲座质量以达到更好的出勤率。
Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very low levels of lecture attendance. A significant amount of research exists that investigates the drivers of lecture attendance. However, those studies typically study single factors in an isolated manner, thus overestimating the importance of individual factors. This study contributes to the understanding of lecture attendance (and nonattendance) by including a range of factors that potentially affect lecture attendance simultaneously, thus accounting for possible interactions between factors and identifying the key drivers of lecture attendance. The study uses a survey among all students of an Australian university to compute a regression model with the probability of lecture attendance as the dependent variable. Results indicate that only four of the factors previously investigated are significant for marketing students (i.e., the difficulty of the subject, the quality of the lecture as perceived by the student, the quality of the student as indicated by his or her average mark, and the format of the lecture), which leaves little opportunity for Australian universities to improve attendance with simple measures. Instead, the data suggest that universities need to improve the quality of lectures to achieve better attendance levels.