HPV Vaccination Communication Messages, Messengers, and Messaging Strategies
HPV Vaccination Communication Messages, Messengers, and Messaging Strategies
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DOI：
10.1007/s13187-018-1405-x
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发表时间：
2019-10-01
影响因子：
1.6
通讯作者：
Young-Pierce, Jennifer
中科院分区：
文献类型：
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作者：
Cartmell, Kathleen B.;Mzik, Carlie R.;Young-Pierce, Jennifer
人乳头瘤病毒（HPV）在美国每年导致超过39，000例癌症。HPV疫苗是安全有效的，但未充分利用来预防癌症。在美国，只有37%的13-17岁青少年接受了完整的疫苗系列。关于疫苗的无效信息和错误信息对其在美国的使用产生了负面影响。它最初只被批准用于女孩，早期营销集中在预防宫颈癌和预防HPV作为性传播感染。了解有效的信息和传播方法对于解决疫苗接种不足的问题至关重要。对34名参与者进行了定性访谈，以确定SC中HPV疫苗接种信息的最佳实践。参与者包括代表公共卫生，医学协会，K-12公立学校，大学，保险公司和癌症宣传组织的国家领导人。推荐的HPV疫苗信息包括关注癌症预防而不是性传播，疫苗接种，以及强调HPV的风险/成本。建议针对特定人口群体发布信息，并利用多种媒体平台传播一致、科学准确的信息。还建议采取一些策略，例如呼吁父母承担保护子女免受癌症侵害的道德责任，解决HPV的普遍存在问题，并分享越来越多的证据表明HPV可能独立于性活动传播。建议的HPV疫苗信使包括值得信赖的同行，医疗专业人员和健康协会。还建议采用以文化为中心的叙述，以提高癌症幸存者和父母的声音。这项研究提供了一系列HPV疫苗接种信息和传播策略，以优化HPV疫苗接种率。
Human papillomavirus (HPV) causes over 39,000 cancers annually in the US. The HPV vaccine is safe and effective but underutilized to prevent cancer. In the US, only 37% of adolescents ages 13-17 have received the full vaccine series. Ineffective messages and misinformation about the vaccine have negatively impacted its uptake in the US. It was initially only approved for girls and early marketing focused on cervical cancer prevention and prevention of HPVas a sexually transmitted infection. Understanding effective messages and methods of dissemination is critical to address suboptimal vaccine uptake. Qualitative interviews were conducted with 34 participants to identify best practices for HPV vaccination messaging in SC. Participants included state leaders representing public health, medical associations, K-12 public schools, universities, insurers, and cancer advocacy organizations. Recommended HPV vaccine messages included focusing on cancer prevention rather than sexual transmission, routinizing the vaccine, and highlighting risks/costs of HPV. Targeting messages to specific demographics and utilizing multiple media platforms to disseminate consistent, scientifically accurate messages were recommended. Strategies such as appealing to parents' moral responsibility to protect their children against cancer and addressing the ubiquity of HPV and sharing growing evidence that HPV may be transmitted independent of sexual activity were also recommended. Suggested HPV vaccine messengers included trusted peers, medical professionals, and health associations. Culture-centered narratives to raise the voices of cancer survivors and parents were also recommended. This study provides an array of HPV vaccination messages and dissemination strategies for optimizing HPV vaccination rates.