The perceived healthiness of functional foods - A conjoint study of Danish, Finnish and American consumers' perception of functional foods
The perceived healthiness of functional foods - A conjoint study of Danish, Finnish and American consumers' perception of functional foods
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DOI：
10.1016/s0195-6663(02)00171-x
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发表时间：
2003-02-01
期刊：
影响因子：
5.4
通讯作者：
Grunert, KG
中科院分区：
文献类型：
--
作者：
Bech-Larsen, T;Grunert, KG
据推测，功能性食品使消费者能够在不改变饮食习惯的情况下过上更健康的生活。消费者是否接受这一主张，潜在地受到他们对生产和营销功能食品所使用的加工方法、浓缩成分、食品类型和健康声明的健康认知的影响。由于消费者可能认为功能丰富是对自然的干扰，与人对自然的操纵有关的文化价值观也可能影响消费者对功能食品的接受。本研究的目的是澄清上述因素在多大程度上解释了丹麦、芬兰和美国消费者对功能食品健康的看法。总体结果表明，与人类对自然的操纵有关的价值观与对功能食品的接受程度只有轻微的关系，而使用不同的健康主张、加工方法、增稠剂、产品类型，特别是后两者之间的相互作用，是消费者对功能食品健康认知的重要决定因素。(C)2003爱思唯尔科学有限公司。保留所有权利。
Functional foods presumably enable the consumer to lead a healthier life without changing eating habits. Whether consumers accept this proposition or not is potentially influenced by their perceptions of the healthiness of the processing methods, enrichment components, food-types, and health claims used in the production and marketing of functional foods. Because consumers may perceive functional enrichment as interfering with nature, cultural values pertaining to man's manipulation of nature may also influence consumer acceptance of functional foods.The purpose of the study described here is to clarify to which extent Danish, Finnish and American consumers' perceptions of the healthiness of functional foods are explained by the factors mentioned above. The general results indicate that values pertaining to man's manipulation of nature is only modestly related to the acceptance of functional foods, whereas the use of different health claims, processing methods, enrichments, product types, and especially the interactions between the two latter, are important determinants of consumers' perceptions of the healthiness of functional foods. (C) 2003 Elsevier Science Ltd. All rights reserved.