From grey to silver : Managing the demographic change successfully
From grey to silver : Managing the demographic change successfully
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从灰色到银色：成功应对人口变化
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
Sven Kunisch
中科院分区：
文献类型：
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作者：
Michael Boppel;Stephan Böhm;Sven Kunisch
人口结构变化是我们这个时代最关键的问题之一。这本书揭示了企业面临的人口统计学影响。基于一个综合框架，这本书调查了三个重要的视角：经济和社会视角帮助组织和管理者更好地理解人口结构变化的基本参数及其对劳动力市场的影响。从人力资源和领导力的角度来看，年龄管理如何帮助留住不同年龄段的员工，使其成为积极主动和富有成效的劳动力成员。从创新和营销的角度考察公司如何利用高级客户提供的潜力。
研究驱动和实践导向的章节相结合，使这本书成为一本深刻而有趣的读物。它主要针对不同组织领域的高管，包括人力资源、市场营销和管理。经济和商业方面的专业培训师、学者和学生也将获得宝贵的见解。
Demographic change is one of the most crucial issues of our time. This book sheds light on the demographic implications companies face. Based on an integrated framework, the book investigates three important perspectives: An economic and social perspective helps organisations and managers better understand the basic parameters of demographic change and its influences on the labour market. A human resources and leadership perspective reveals how age management can help retain employees of different age groups as motivated and productive workforce members. An innovation and marketing perspective examines how companies can exploit the potentials that senior customers offer.
A combination of research-driven and practice-oriented chapters makes this book a profound and an interesting read. It primarily addresses executives from various organizational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business will also gain valuable insights.