Profit versus Sustainability in Bikeshare
Profit versus Sustainability in Bikeshare
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DOI：
10.1016/j.scs.2023.104512
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发表时间：
2023-03
影响因子：
11.7
通讯作者：
Huiyi Litan;Ke Rong;Youran Wu;Danxia Xie;Hanzhe Zhang-;Dong Zhao
中科院分区：
文献类型：
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作者：
Huiyi Litan;Ke Rong;Youran Wu;Danxia Xie;Hanzhe Zhang-;Dong Zhao
自行车是一种绿色交通方式，对于人口密集城市的可持续发展至关重要。自行车共享是一种新兴的企业对消费者（B2C）模式，支持骑自行车并补充其他公共交通。截至2021年，中国共享单车数量增长至4.37亿辆，收入达到13.1亿美元。以前的研究集中在企业的利润最大化决策，但没有考虑这些决策可能产生过多的自行车，往往与环境冲突的社会可持续性影响。换句话说，可持续发展的城市需要共享单车的可持续发展。我们的研究通过建立一个新的博弈模型来填补这一空白，在这个模型中，自行车共享公司将在自行车的可访问性（数量）和可持续性（质量）之间进行权衡，以最大限度地提高其回报率。我们的分析推断，拥有更多金融资本的公司通过优先考虑可访问性而不是可持续性来获得更高的平台性能。我们提供政府政策，如数量限制，过度供应税，自行车基础设施投资和技术进步补贴，以纠正企业过度追求利润而忽视可持续性。这些政策有助于实现可持续发展目标11，以实现可持续城市和社区。
Bicycling is a green transportation mode that is essential for the sustainability of population-dense cities. Bikeshare is an emerging business-to-consumer (B2C) model that sustains bicycling and complements other public transits. By 2021, the number of shared bikes in China had grown to 437 million and its revenue to 1.31 billion US dollars. Previous research has focused on businesses’ profit-maximizing decisions but has not considered the societal sustainability impacts of these decisions that could produce an excessive number of bikes and often conflict with the environment. In other words, sustainable cities need a sustainable growth of bike sharing. Our research fills this gap by building a novel game-theoretic model in which a bikeshare firm will make decisions regarding the trade-off between the accessibility (quantity) and sustainability (quality) of its bikes to maximize its rate of return. Our analysis deduces that the firm with more financial capital attains higher platform performance by prioritizing accessibility over sustainability. We offer government policies, such as number limitation, oversupply taxation, bike infrastructure investment, and technology advancement subsidy, to correct firms’ excessive drive for profit over sustainability. These policies help address the Sustainable Development Goal 11 to achieve sustainable cities and communities.