Unit Asking — a method for increasing donations: A replication and extension

Unit Asking — a method for increasing donations: A replication and extension
复制标题

单位询问——增加捐款的方法:复制和延伸

DOI:
10.1017/s1930297500008184
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发表时间:
2020
影响因子:
2.5
通讯作者:
D. Västfjäll
D. Västfjäll
中科院分区:
心理学3区
文献类型:
--
作者:
Hulda Karlsson;S. Hellström;Hajdi Moche;D. Västfjäll

文献摘要

相似文献

我们复制和扩展单位询问-一种通过首先询问捐赠者是否愿意捐赠一个单位,然后要求捐赠多个单位来增加捐赠的方法(Hsee,Zhang & Xu,2013)我们使用2(单位询问,对照)× 3(领域;儿童(原始),动物,环境)进行了大规模的复制和扩展。在三个领域中,我们发现该单位要求增加捐款,这表明这种方法可以用来增加对不同慈善事业的捐赠。
We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang & Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) × 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.