Designing virtual environments for attitudes and behavioral change in plastic consumption: a comparison between concrete and numerical information
Designing virtual environments for attitudes and behavioral change in plastic consumption: a comparison between concrete and numerical information
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DOI：
10.1007/s10055-020-00442-w
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发表时间：
2020-05-15
期刊：
影响因子：
4.2
通讯作者：
Gaggioli, Andrea
中科院分区：
文献类型：
--
作者：
Chirico, Alice;Scurati, Giulia Wally;Gaggioli, Andrea
从虚拟现实（VR）的环保潜力开始，目的是了解不同的统计信息格式如何增强VR对塑料消费，回收和废物的说服力。自然主义的沉浸式虚拟现实环境（VRE）被专门设计用于显示三种统计证据格式，其特征在于三种不同的格式（即，数字、混凝土和混合）。参与者只接触VR中的三种格式之一，并测量他们的情感，情绪，存在感，对环境的一般态度，对塑料，使用，废物，回收的具体态度和行为意图，以及他们的社会期望倾向。数字格式在所有维度上都是最不有效的。混凝土和混合形式相似。社会期望仅部分影响被试的态度和行为意图。数字格式并没有增加VR中显示的统计证据的说服力，就视觉而言。设计有效的VRE促进亲环境行为的影响和未来的方向进行了讨论。
Starting from the pro-environmental potential of virtual reality (VR), the aim was to understand how different statistical information formats can enhance VR persuasive potential for plastic consumption, recycling and waste. Naturalistic, immersive virtual reality environments (VREs) were designed ad hoc to display three kinds of statistical evidence formats, featured as three different formats (i.e., numerical, concrete and mixed). Participants were exposed only to one of the three formats in VR, and their affect, emotions, sense of presence, general attitudes toward the environment, specific attitudes and behavioral intentions toward plastic, use, waste, recycle, as well as their social desirability proneness were measured. Numerical format was the least effective across all dimensions. Concrete and mixed formats were similar. Social desirability only partially affected participants' attitudes and behavioral intentions. Numerical format did not increase the persuasive efficacy of statistical evidence displayed in VR, with respect to visual alone. Implications and future directions for designing effective VRE promoting pro-environmental behaviors were discussed.