How regulatory fit enhances motivational strength during goal pursuit
How regulatory fit enhances motivational strength during goal pursuit
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DOI：
10.1002/ejsp.180
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发表时间：
2004-01-01
影响因子：
3.9
通讯作者：
Higgins, ET
中科院分区：
文献类型：
--
作者：
Spiegel, S;Grant-Pillow, H;Higgins, ET
Higgins（2000）的调节匹配理论提出，当人们朝着目标努力的方式维持（而不是破坏）他们的调节取向时，动机强度将得到增强。这种增强的动机力量反过来又会改善实现目标的努力。在实验1中，主要是促进和预防为重点的参与者被赋予的目标是写一份报告，他们的休闲时间，并被分配要么渴望或警惕框架的手段使用。促进/渴望和预防/警惕参与者比促进/警惕和预防/渴望参与者提交报告的可能性高出约50%。在实验2中，参与者阅读了一个促进或预防框架的健康信息，敦促他们吃更多的水果和蔬菜，然后被要求想象遵守的好处或不遵守的成本。推广/福利和预防/成本参与者随后在接下来的一周内比推广/成本和预防/福利参与者多吃了大约20%的水果和蔬菜。本文还讨论了调节匹配增强动机强度的意义。版权所有（C）2004约翰威利父子有限公司。
Higgins' (2000) theory of regulatory fit proposes that motivational strength will be enhanced when the manner in which people work toward a goal sustains (rather than disrupts) their regulatory orientation. This enhanced motivational strength in turn should improve efforts at goal attainment. In Experiment 1, predominantly promotion- and prevention-focused participants were given the goal of writing a report on their leisure time, and were assigned either eagerness- or vigilance-framed means to use. Promotion/eagerness and prevention/vigilance participants were about 50% more likely to turn in their reports than promotion/vigilance and prevention/eagerness participants. In Experiment 2, participants read either a promotion- or a prevention-framed health message urging them to eat more fruits and vegetables, and were then asked to imagine either the benefits of compliance or the costs of non-compliance. Promotion/benefits and prevention/costs participants subsequently ate about 20% more fruits and vegetables over the following week than promotion/costs and prevention/benefits participants. The implications of regulatory fit's enhancement of motivational strength are discussed. Copyright (C) 2004 John Wiley Sons, Ltd.