Place branding and nonstandard regionalization in Europe
Place branding and nonstandard regionalization in Europe
复制标题
在欧洲进行品牌推广和非标准区域化
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Martin Boisen
中科院分区：
文献类型：
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作者：
Martin Boisen
地方品牌可能、可以、甚至应该在城市和区域治理中发挥核心作用。本章的Vantage是，每个地方都是一个品牌，欧洲各地都可以看到非标准的区域化过程创造了新的地方，从而创造了新的地方品牌。然而，在对这些新类型的地区进行地方品牌推广时，传统的元地理不能被忽视。在本章中，我们的目标是迈出第一步，为混乱带来一些秩序。为此，提出了三种类型的非标准区域化和比较有关的地方品牌。
Place branding might, could, and maybe even should play a central role in urban and regional governance. The vantage point of this chapter is that every place is a brand and that the processes of nonstandard regionalization that can be witnessed all over Europe create new places and, thus, new place brands. When employing place branding to these new types of regions, however, the traditional meta-geographies cannot be ignored. In this chapter, the aim is to take a first step to bring some order into the chaos. To this end, three categories of nonstandard regionalization are proposed and compared concerning place branding.