As bitter as a trombone: Synesthetic correspondences in nonsynesthetes between tastes/flavors and musical notes
As bitter as a trombone: Synesthetic correspondences in nonsynesthetes between tastes/flavors and musical notes
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DOI：
10.3758/app.72.7.1994
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发表时间：
2010-10-01
影响因子：
1.7
通讯作者：
Spence, Charles
中科院分区：
文献类型：
--
作者：
Crisinel, Anne-Sylvie;Spence, Charles
在对各种联觉病例进行研究的同时，许多跨通道的对应关系也在非联觉者中得到了证实。在这些对应关系中，最近已经报道了味觉和音高之间的隐式关联（Crisinel & Spence，2009，2010）。在这里，我们复制和扩展这些发现，通过明确的匹配不同音高的声音，一系列的口味/口味。此外，在这里报告的实验中，参与者还选择了最适合每种口味的乐器类型。甜和酸的味道与高音音符的关联得到了证实。相比之下，鲜味和苦味优先匹配低音音符。风味没有显示出如此强烈的音高关联。乐器的选择似乎主要是由两种刺激的享乐价值和熟悉程度的匹配驱动的。我们的研究结果提出了重要的问题，我们的代表性的味道和风味，也可能导致在食品营销中的应用。
In parallel to studies of various cases of synesthesia, many cross-modal correspondences have also been documented in nonsynesthetes. Among these correspondences, implicit associations between taste and pitch have been reported recently (Crisinel & Spence, 2009, 2010). Here, we replicate and extend these findings through explicit matching of sounds of varying pitch to a range of tastes/flavors. In addition, participants in the experiment reported here also chose the type of musical instrument most appropriate for each taste/flavor. The association of sweet and sour tastes to high-pitched notes was confirmed. By contrast, umami and bitter tastes were preferentially matched to low-pitched notes. Flavors did not display such strong pitch associations. The choice of musical instrument seems to have been driven primarily by a matching of the hedonic value and familiarity of the two types of stimuli. Our results raise important questions about our representation of tastes and flavors and could also lead to applications in the marketing of food products.