Newsbots That Mediate Journalist and Audience Relationships
Newsbots That Mediate Journalist and Audience Relationships
复制标题
调解记者和观众关系的新闻机器人
DOI：
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
J. Hutchinson
中科院分区：
文献类型：
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作者：
H. Ford;J. Hutchinson
摘要新闻媒体组织正在试验新一代的新闻机器人，超越自动标题交付的新闻交付根据私人消息服务的背景下的对话格式。为了构建新闻机器人，记者需要对用户的问题进行陈述和回答，以模仿记者和用户之间的自然对话。在这样做的过程中，记者们正在尝试反映非常特殊的新闻人物的沟通风格。我们调查了澳大利亚广播公司（ABC）创建的新闻聊天机器人的角色，以更好地了解公共广播公司对社交媒体服务交付和自动化的尝试如何塑造公共服务广播公司与观众之间的新关系。我们发现，对于一部分使用它的受众来说，友好的新闻机器人与他们之前对新闻和制作新闻的记者的体验形成了有利的对比。操作机器人的公共服务记者反过来也在使用机器人，试图通过与公民用户建立更非正式、更亲密的关系来接触新的受众。所谓的“智能”（但实际上非常人工制作）的新闻机器人是这种新关系正在形成的载体。
Abstract News media organisations are experimenting with a new generation of newsbots that move beyond automated headline delivery to the delivery of news according to a conversational format within the context of private messaging services. To build the newsbot, journalists craft statements and answers to users’ questions that mimic a natural conversation between a journalist and user. In so doing, journalists are experimenting with styles of communication that reflect very particular journalistic personas. We investigate the persona of the news chatbot created by the Australian Broadcasting Corporation (ABC), the better to understand how the public broadcaster’s forays into social media service delivery and automation are shaping new relationships between public service broadcasters and their audiences. We find that, for a section of the audience that uses it, the friendly newsbot contrasts favourably with their previous experience with news and the journalists who produce it. The public service journalists who operate the bot are, in turn, using the bot to try to reach new audiences by experimenting with a more informal, intimate relationship with citizen users. The supposedly “intelligent” (but in actual fact very much human-crafted) newsbot is the vehicle through which this new relationship is being forged.