The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and androstenedione
The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and androstenedione
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DOI：
10.1080/10810730305733
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发表时间：
2003-01-01
影响因子：
4.4
通讯作者：
Bocarnea, MC
中科院分区：
文献类型：
--
作者：
Brown, WJ;Basil, MD;Bocarnea, MC
当马克·麦奎尔在1998年9月打破罗杰·马里斯的本垒打纪录时，他立即被宣布为美国英雄，并被青少年和年轻人树立为积极的榜样。媒体对麦奎尔的广泛关注使公众意识到他使用了一种增强肌肉的膳食补充剂，雄烯二酮。它还提高了公众对麦奎尔防止虐待儿童的公共服务的认识。本研究评估观众参与麦奎尔通过parasocial互动和识别，以及观众的知识和态度，雄烯二酮和儿童虐待预防的参与效果。结果表明，准社会互动与运动员被视为一个公共的榜样可能会导致观众认同的人，这反过来又促进了某些态度和信念。在这种情况下，与Mark McGwire的准社会互动和认同与雄烯二酮的知识，补充剂的预期用途以及对虐待儿童的关注密切相关。本研究的影响，具有名人在健康传播活动进行了讨论。
When Mark McGwire broke Roger Maris's home run record in September of 1998, he was instantly declared an American hero and held up as a positive role model for teenagers and young adults. The extensive media attention focused on McGwire made the general public aware of his use of a muscle-building dietary supplement, Androstenedione. It also increased the public's awareness of McGwire's public service to prevent child abuse. The present research assesses audience involvement with McGwire through parasocial interaction and identification, and the effects of that involvement on audience knowledge of and attitudes toward Androstenedione and child abuse prevention. Results indicate parasocial interaction with an athlete regarded as a public role model likely leads to audience identification with that person, which in turn promotes certain attitudes and beliefs. In this case, parasocial interaction and identification with Mark McGwire was strongly associated with knowledge of Androstenedione, intended use of the supplement, and concern for child abuse. Implications of this research for featuring celebrities in health communication campaigns are discussed.