Typography: body and dress of a text - a signing mode between language and image
Typography: body and dress of a text - a signing mode between language and image
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版式：文本的主体和外观——语言和图像之间的签名模式
DOI：
10.1177/1470357205053403
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发表时间：
2005
影响因子：
1.5
通讯作者：
Hartmut Stöckl
中科院分区：
文献类型：
--
作者：
Hartmut Stöckl
这项研究展示了如何使用符号学理论来理解排版。从印刷术代表一种独立的模式/代码的假设出发，它与所有其他文本签名模式相互作用，文章将印刷术“语法”概述为一组结构化的网络资源。然后在两个示例文本的帮助下说明分析工具包。在对图形符号的性质和操作进行一般性符号学思考的基础上，本文还试图对排版意义的产生及其传播效果进行简要的阐述。
This study demonstrates how semiotic theories can be used to understand typography. Starting from the assumption that typography represents a mode/code in its own right, which interacts with all other textual signing modes, the article outlines a typographic `grammar' as a structured set of networked resources. The analytical toolkit is then illustrated with the help of two sample texts. Based on some general semiotic reflections about the nature and operations of the graphic sign, this article also attempts a concise account of typographic meaning making and its communicative effects.