An examination of consumer demand in the secondary niche market for fuel cell vehicles in Europe
An examination of consumer demand in the secondary niche market for fuel cell vehicles in Europe
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DOI：
10.1016/s0360-3199(02)00246-x
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发表时间：
2003-07
影响因子：
7.2
通讯作者：
K. Adamson
中科院分区：
文献类型：
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作者：
K. Adamson
如果燃料电池汽车（FCV）要进入大众市场，它们必须首先被采用并通过利基市场阶段。在目前的研究中，利基市场一词被分为两个不同的层次，这里称为初级利基市场和二级利基市场。这两个都将是关键的FCVs和检查的文件。这两个利基市场为大众市场看到产品并建立大众市场拉动力提供了时间，为技术轨迹开始提供了时间，并且产品的经济性不是压倒一切的关注点。本文给出了一个概述的框架内采用的两个利基市场，然后集中在第二个利基市场及其对FCV的影响。在二级利基市场中，FCV将首先与内燃机车辆直接竞争，并且在这里，其实用性或有用性将由采用者评估。与大众市场不同的是，二级利基市场不受效用最大化的约束，但愿意为采用支付溢价。对二级利基市场采用者今天准备为FCV支付的溢价进行建模，为我们提供了一个指标，表明在消费者准备好之前，他们需要在技术上走多远。
If fuel cell vehicles (FCVs) are to reach the mass market they must first be adopted into and pass through the niche market phase. The term niche market has, in the current study, been separated into two different levels, here termed as primary and secondary niche markets. Both of these will be critical for FCVs and are examined in the paper. These two niche markets provide time for the mass market to see the product and build up a mass market pull, for the technological trajectory to start, and, time where the economics of the product are not the overriding concern. This paper gives an overview of the framework of adoption within the two niche markets and then concentrates on the second of these niche markets and its implications for FCVs. It is within the secondary niche market that the FCV will first come into direct competition with the internal combustion engine vehicle, and it is here that its utility, or usefulness, will be assessed by the adopter. The secondary niche market, unlike the mass market, does not operate under conditions of constrained utility maximisation, but are prepared to pay a premium of adoption. Modelling of the premium that the secondary niche market adopters would be prepared to pay today for FCVs provides us with an indication of how much further, technologically, they need to be before they are consumer ready.