Social Networks and Popular Understanding of Science and Health: Sharing Disparities
Social Networks and Popular Understanding of Science and Health: Sharing Disparities
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社交网络和对科学与健康的普遍理解：共享差异
DOI：
10.3768/rtipress.2013.bk.0011.1307
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发表时间：
2013
影响因子：
1.8
通讯作者：
B. Southwell
中科院分区：
文献类型：
--
作者：
B. Southwell
利用社交媒体和点对点网络向人们传授科学和健康知识似乎是一个显而易见的策略。然而，最近的研究表明，对社交网络的系统性依赖可能是导致不平等的一个因素。人们并不总是倾向于与周围的人分享信息，许多人受到他们无法直接控制的因素的限制。具有讽刺意味的是，人类高度社会化的本质使我们生活在一个仅由电子媒体联合的社会中的程度变得复杂。这本书远远超出了社交媒体，记录了人们学习和分享健康和科学信息的不同趋势。通过回顾大量现有的研究，从卡特里娜飓风后几周对新奥尔良居民的调查，到对与H1N1相关的Twitter帖子的分析，再到医生领导的解释阴道分娩益处的沟通活动，索斯韦尔解释了为什么某些类型的信息比其他类型的信息更容易被分享，以及为什么有些人从来没有接触到看似广泛可用的信息。这本书将吸引社会科学学生和对社交网络在信息传播中的作用感兴趣的公民，但它也为有兴趣利用社交关系作为廉价传播方法的传播从业者和决策者提供了警示信息.
Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media.Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing researchranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birthBrian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information.This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.