Ad-blocking: A Study on Performance, Privacy and Counter-measures
Ad-blocking: A Study on Performance, Privacy and Counter-measures
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广告拦截：性能、隐私和对策研究
DOI：
10.1145/3091478.3091514
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
M. Mathioudakis
中科院分区：
文献类型：
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作者：
Venkata Rama Kiran Garimella;Orestis Kostakis;M. Mathioudakis
许多互联网企业的收入都依赖于广告。然而，用户对他们访问的网站上出现的广告感到不满，因为广告的数据量往往与实际内容的数据量相当。这不仅对网页的加载时间有影响，而且在某些情况下还会影响用户的互联网账单。在没有双方同意的退出广告的程序的情况下，许多用户求助于广告拦截浏览器扩展。在这项工作中，我们研究了大量新闻网站上流行的广告拦截器的性能。此外，我们还调查了广告拦截程序对用户隐私的好处，以及网站使用的应对机制。最后，我们探讨了广告拦截器本身带来的流量开销。
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact not only on the loading time of webpages, but also on the internet bill of the user in some cases. In absence of a mutually-agreed procedure for opting out of advertisements, many users resort to ad-blocking browser-extensions. In this work, we study the performance of popular ad-blockers on a large set of news websites. Moreover, we investigate the benefits of ad-blockers on user privacy as well as the mechanisms used by websites to counter them. Finally, we explore the traffic overhead due to the ad-blockers themselves.