“All my mates have got it, so it must be okay”: Constructing a Richer Understanding of Privacy Concerns—An Exploratory Focus Group Study
“All my mates have got it, so it must be okay”: Constructing a Richer Understanding of Privacy Concerns—An Exploratory Focus Group Study
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“我所有的朋友都明白了，所以一定没问题”：构建对隐私问题更丰富的理解——一项探索性焦点小组研究
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发表时间：
2014
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通讯作者：
A. Morton
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作者：
A. Morton
人们对隐私关注的测量传统上集中于他们对隐私关注的一般水平（例如威斯汀），或组织的信息处理实践（例如CFIP和IUIPC）。提出了一种更丰富的构建人们隐私关注的方法，其中个人对技术服务（包括技术平台和提供组织）的隐私关注水平由以下几个方面构建：(1)他们天生的隐私关注水平；(2)个人认为重要的技术服务属性（如在线安全机制、隐私政策等）缺失或实施不足；(3)环境线索（如朋友的建议和经历、媒体报道等）。作为发展这一范式的第一步，我们进行了一项探索性研究，以调查人们寻求的技术服务属性和环境线索。通过焦点小组和在线调查，结果表明：(1)信息自我决定范式的有效性；(2)个体寻找的环境线索和技术服务属性的一致性；(3)支持个人某些属性（如教育水平、计算机经验等）、他们对隐私和技术的态度以及他们认为重要的技术服务属性和环境线索之间关系的证据。
The measurement of peoples’ privacy concern has traditionally focused on their general level of privacy concern (e.g. Westin), or on organisations’ information handling practices (e.g. CFIP and IUIPC). A richer approach to the construction of peoples’ privacy concerns is proposed in which the level of an individual’s privacy concern about a technology service—consisting of a technology platform and providing organisation—is constructed from: (1) their innate level of privacy concern; (2) absence, or inadequate implementation, of the attributes of a technology service the individual considers important (e.g. online security mechanisms, privacy policy, etc.); and (3) environmental cues (e.g. friends’ advice and experiences, media stories, etc.). As the first step in developing this paradigm, an exploratory study was undertaken to investigate the technology service attributes and environmental cues people seek out. Using focus groups and an online survey, the results show: (1) the validity of the informational self-determination paradigm; (2) consistency in the environmental cues and technology service attributes individuals look for; and (3) evidence to support a relationship between certain attributes of an individual (e.g. educational level, computer experience, etc.), their attitude to privacy and technology, and the technology service attributes and environmental cues they consider important.