How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times
How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times
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DOI：
10.1016/j.bushor.2010.09.006
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发表时间：
2011-03
影响因子：
7.4
通讯作者：
Leslie Sekerka;D. Stimel
中科院分区：
文献类型：
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作者：
Leslie Sekerka;D. Stimel
当今的商业领袖迫切需要实现生态（生态）可持续发展的企业，但必须用更少的资源来实现。鉴于旷日持久的全球经济衰退，我们担心的是，生态可持续性的动力可能不会像希望的那样强劲，也不会像预期的那样迅速或持久。为了在经济衰退期间对生态可持续性活动进行更明确的讨论，我们提出了一个框架，以帮助企业领导者根据其组织的身份来审视他们的战略观点。我们描述了这可能如何影响领导者如何在他们的组织内提出变革，采取表面或深层的方法来实现生态可持续性。这样做的目的是为了强调诚实地评估企业目的的重要性，以及在新经济中朝着更加关系型的方向努力。为了在经济衰退期间建立生态可持续性，我们认为需要一条中间道路，采用混合的观点。为此，我们提出了三个切实可行的步骤：反思公司的价值观，发展关系，培养不同形式的变革。
Today's business leaders are pressed to achieve ecological (eco) sustainable enterprise, but must do so with fewer resources. Given a protracted global recession, our concern is that the motivation for eco-sustainability may not be as strong as hoped for, nor as swift or durable as expected. To create a more explicit discourse on eco-sustainability activities during a recession, we set forth a framework to help business leaders examine their strategic perspective based on their organization's identity. We describe how this may influence how leaders broach change within their organizations, taking a surface or deep approach to achieve eco-sustainability. The intent is to highlight the importance of honestly assessing the firm's purpose and to work toward a more relational orientation in the new economy. To establish eco-sustainability during this recessionary period, we believe a middle path is needed, adopting a blended perspective. To this end, we offer three practical steps to begin this effort: reflection on the firm's values, development of relationships, and cultivation of different forms of change.