Dissemination as Dialogue: Building Trust and Sharing Research Findings Through Community Engagement.
Dissemination as Dialogue: Building Trust and Sharing Research Findings Through Community Engagement.
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DOI：
10.5888/pcd13.150473
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发表时间：
2016-03-17
影响因子：
5.5
通讯作者：
Nogg KA
中科院分区：
文献类型：
--
作者：
McDavitt B;Bogart LM;Mutchler MG;Wagner GJ;Green HD Jr;Lawrence SJ;Mutepfa KD;Nogg KA
基于社区的参与性研究(CBPR)的一个基本特征是与社区成员分享研究结果，并让社区合作伙伴参与传播过程。为了真正的协作，传播应该让社区成员参与关于新研究发现的双向对话。然而，很少有文献描述如何让社区就研究结果进行对话，特别是与历史上被边缘化的社区，在那里，由于过去或现在的社会不公正，可能存在对研究人员的不信任。通过一系列关于纵向研究结果的互动社区演示，我们制定了社区传播的过程，包括几个重叠的阶段：规划、外联、内容开发、互动演示和后续行动。通过这个过程，我们建立了现有的和新的社区关系。在每次互动介绍之后，研究小组听取了简报并审查了说明，以确定从这一过程中吸取的经验教训。主要主题包括制定灵活的传播计划、为每个社区群体量身定做情况介绍、设立一名联络人担任社区联络员以及在情况介绍后继续与社区成员对话的重要性。在传播过程中发展信任的核心战略包括在每一步都让社区成员参与，在演讲期间保留充足的讨论时间，通过分享个人经验建立融洽的关系，接受批评并从中学习，以及落实社区成员的意见。这一过程使人们对研究结果有了更深入的了解，并确保对研究成果进行投资的社区成员能够得到成果。
A fundamental feature of community-based participatory research (CBPR) is sharing findings with community members and engaging community partners in the dissemination process. To be truly collaborative, dissemination should involve community members in a two-way dialogue about new research findings. Yet little literature describes how to engage communities in dialogue about research findings, especially with historically marginalized communities where mistrust of researchers may exist because of past or present social injustices. Through a series of interactive community presentations on findings from a longitudinal study, we developed a process for community dissemination that involved several overlapping phases: planning, outreach, content development, interactive presentations, and follow-up. Through this process, we built on existing and new community relationships. Following each interactive presentation, the research team debriefed and reviewed notes to identify lessons learned from the process. Key themes included the importance of creating a flexible dissemination plan, tailoring presentations to each community group, establishing a point person to serve as a community liaison, and continuing dialogue with community members after the presentations. Core strategies for developing trust during dissemination included engaging community members at every step, reserving ample time for discussion during presentations, building rapport by sharing personal experiences, being receptive to and learning from criticism, and implementing input from community members. This process led to a deeper understanding of research findings and ensured that results reached community members who were invested in them.