U-commerce: emerging trends and research issues
U-commerce: emerging trends and research issues
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U-commerce：新兴趋势和研究问题
DOI：
10.1108/02635570410567739
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
F. Nah
中科院分区：
文献类型：
--
作者：
Holtjona Galanxhi;F. Nah
无所不在的商务或电子商务是传统电子商务与无线、电视、语音和无声商务的结合。电子商务意味着无处不在、普适性、独特性和一致性。它不是替代其他类型的商业，而是它们的延伸。在带来许多好处的同时，也有需要克服的挑战和障碍。需要进行研究，以评估电子商务的价值，并解决其相关问题和挑战。需要解决的问题是：电子商务的价值是什么？如何使电子商务的利益和价值最大化？这是正确的技术吗？需要考虑哪些方向？涉及哪些隐私问题和风险？信任和安全呢？企业利用和实施电子商务的策略是什么？本文提出的研究问题将有助于更好地理解电子商务，并为我们面临的挑战做好准备。
Ubiquitous commerce or u‐commerce is the combination of traditional e‐commerce and wireless, television, voice and silent commerce. U‐commerce implies ubiquity, universality, uniqueness and unison. It is not a replacement for other types of commerce, but an extension of them. While bringing many benefits, there are challenges and impediments to overcome. Research is needed to assess the value of u‐commerce and to address its related issues and challenges. Questions that need to be addressed are: What is the value of u‐commerce? What are the ways to maximize the benefits and value of u‐commerce? Is it the right technology and what directions need to be considered? What are the privacy issues and risks involved? What about trust and security? What are the strategies for businesses in utilizing and implementing u‐commerce? The research issues presented in this article will help create a better understanding of u‐commerce and prepare us for challenges facing it.