Designing for Success: Creating Business Value with Mobile User Experience (UX)
Designing for Success: Creating Business Value with Mobile User Experience (UX)
复制标题
成功设计：通过移动用户体验 (UX) 创造商业价值
DOI：
10.1007/978-3-319-07293-7_29
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
Frank Oglesby
中科院分区：
文献类型：
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作者：
Soussan Djamasbi;Daniel G. McAuliffe;Wilmann Gomez;Georgi Kardzhaliyski;Wan Liu;Frank Oglesby
智能手机和平板电脑等移动设备的普及为企业提供了新的机遇和挑战。移动设备使公司能够随时随地联系到用户；然而，这些设备给设计适合小屏幕的网站带来了挑战。由于竞争越来越转向用户体验，创造积极的手机体验对于保持市场竞争优势变得越来越重要。为了解决这个问题，我们测量了一个实际的电子商务网站在针对移动设备进行优化之前和之后的用户体验，并使用谷歌Analytics来跟踪用户行为。结果表明，优化后的网站很可能对公司的投资回报率产生重大的积极影响。
The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.