Converging Conventions of Comfort, Cleanliness and Convenience

Converging Conventions of Comfort, Cleanliness and Convenience
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DOI:
10.1023/a:1026362829781
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发表时间:
2003-12
影响因子:
2.3
通讯作者:
E. Shove
E. Shove
中科院分区:
--
文献类型:
--
作者:
E. Shove

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许多评论家分析绿色消费,好像它是个人环境承诺的一种表现。这些方法假定采用更可持续的生活方式取决于“绿色”信念和行动在全社会的传播。在这篇文章中,作者探讨了资源消耗(特别是能源和水)的模式反映了通常不显眼的惯例和习惯的想法。这类公约是否正在以越来越需要大量资源的方式演变或标准化?在解决这个问题的参考三个领域的日常生活:舒适,清洁,方便,四个简单的模式的变化,其中两个意味着一个不可阻挡的升级资源消耗,其中两个没有。这一说明性练习的目的是表明理解“正常做法”的系统性重新定义的重要性。“与其将个人行为作为分析的中心单位,不如采取一种集中于集体惯例的构建和转变的方法。这种理论上的重新定位为研究和政策方案开辟了道路,这些方案了解了资源密集程度不同的生活方式的技术和商业以及象征和文化方面。
Many commentators analyse green consumption as if it were an expression of individual environmental commitment. Such approaches suppose that the adoption of more sustainable ways of life depends upon the diffusion of "green" beliefs and actions through society. In this article, the author explores the idea that patterns of resource consumption (especially of energy and water) reflect what are generally inconspicuous routines and habits. Are such conventions evolving or standardising in ways that are increasingly resource intensive? In addressing this question with reference to three domains of daily life: comfort, cleanliness, and convenience, four simple models of change are outlined, two of which imply an inexorable escalation of resource consumption, two of which do not. The purpose of this illustrative exercise is to demonstrate the importance of understanding the systemic redefinition of "normal practice." Rather than taking individual behaviour to be the central unit of analysis, the case is made for an approach that concentrates on the construction and transformation of collective convention. This theoretical reorientation opens the way for programmes of research and policy informed by an appreciation of the technological and the commercial as well as the symbolic and cultural dimensions of more and less resource-intensive ways of life.